PR retainer Proposal template
A ready-to-send proposal for pr & comms work. Everything below is fully editable — client name, dates and totals become live variables, every priced item turns into an interactive block your client can accept, e-sign and pay in one link. GST, UPI and Razorpay built in.
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Reputation & reach · Proposal
PR retainer
for Acme Industries
The right story in the right outlets at the right time.
Prepared by Your Studio · 1 August 2026 · Valid until 31 August 2026
Media Relationships | 24/7 Crisis ready | Monthly Coverage report |
Dear Acme Industries, thank you for the opportunity. This proposal sets out how Your Studio will deliver PR retainer — end to end, on time and on budget.
Where you are — and where we take you
Today Great milestones happen quietly, with no coverage and no share of voice. |
After this engagement A steady drumbeat of credible coverage that builds authority. |
Scope of work
01 | Narrative. Messaging and a press kit for your PR retainer. |
02 | Media relations. Targeted pitching to relevant journalists and outlets. |
03 | Content. Press releases, bylines and thought-leadership. |
04 | Reporting. Coverage tracking and share-of-voice. |
Deliverables & timeline
| Deliverable | Timeline |
|---|---|
| Messaging & press kit | Week 1 |
| Media list & pitches | Week 2 |
| Placements | Ongoing |
| Coverage report | Monthly |
Investment
| Item | Amount |
|---|---|
| Discovery & planning | ₹15,000 |
| PR retainer — core delivery | ₹37,500 |
| Reviews, QA & launch | ₹11,500 |
| Handover, documentation & 30-day support | ₹11,000 |
| Total (incl. 18% GST) | ₹75,000 |
A 50% deposit confirms the engagement; the balance is due on delivery. Prices include 18% GST.
Payment schedule
| Milestone | Amount | Due |
|---|---|---|
| Kick-off deposit | ₹37,500 | On signing |
| Final delivery | ₹37,500 | On handover |
Why Your Studio
Earned, not bought Credibility from real coverage, not ads. | The right rooms Relationships with outlets that matter to you. | Ready for anything A plan for the good news and the hard days. |
Next steps
- Review this proposal and leave any questions as comments right on this page — we reply the same day.
- Accept and e-sign below (legally valid under the IT Act, 2000).
- Pay the deposit from this page — UPI, cards and netbanking are supported.
- We schedule kick-off within 2 business days.
Prepared by Your Studio · 1 August 2026
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